Swedish Fish Ad Campaign, Spoof Website, & Video


Project Details

Website, Ad Campaign, Motion Graphics Campaign Video  |  Client: Swedish Fish
This unexpected April Fools' website replaced the regular Swedish Fish website for one day: April 1, 2011. The page had no body copy, no tagline, not even any site navigation; only a large image of the fish, with the iconic inscripiton changed from "Swedish" to "Norwegian." The site was part of a much larger Ad Campaign for Swedish Fish — The Most Boring Campaign Ever — and the video was created to show the campaign and its results. The site, campaign pieces, and video were created at Dial House.